Why Is Subaru So Popular? Exploring the Secrets Behind Its Success

Discover the reasons why Subaru has become one of the most popular car brands in the world. From its unique features to its loyal fanbase, find out why so many people choose Subaru over other brands.

The History of Subaru and Its Rise to Popularity

Subaru, a Japanese automaker, has been around for more than 60 years. Its journey to popularity, however, began in the 1970s when it introduced its first all-wheel-drive car, the Leone.

This feature set the brand apart from its competitors and made it a popular choice among drivers who needed a reliable car that could handle any terrain.

Over the years, Subaru continued to innovate, introducing features such as the Symmetrical All-Wheel Drive, which improves stability and handling, and EyeSight Driver Assist Technology, which helps prevent accidents.

These advancements have earned Subaru a reputation for producing some of the safest, most reliable vehicles on the road.

Also read: Why is BMW so Popular?

What Makes Subaru So Special?

Subaru has a unique combination of features that sets it apart from other car brands. Here are some of the reasons why Subaru is so special:

  • All-Wheel Drive: Subaru’s standard all-wheel-drive system provides better traction and stability on any road condition, making it a popular choice for those who live in areas with harsh winters or unpaved roads.
  • Boxer Engine: Subaru’s Boxer engine is a horizontally opposed design that provides a lower center of gravity and a smoother ride. It also makes the car more balanced and stable on the road.
  • Safety Features: Subaru is known for its advanced safety features such as EyeSight Driver Assist Technology, which includes pre-collision braking and lane departure warning. Subaru vehicles consistently receive top safety ratings from organizations like the Insurance Institute for Highway Safety (IIHS).
  • Durability: Subaru cars are built to last, with many models lasting over 200,000 miles. This longevity is due in part to Subaru’s use of high-quality materials and strict manufacturing standards.

Why Do People Prefer Subaru?

There are several reasons why people prefer Subaru over other car brands:

  • Reliability: Subaru has a reputation for being one of the most reliable car brands on the market. Its all-wheel-drive system and Boxer engine contribute to its durability and longevity.
  • Safety: Subaru’s commitment to safety is evident in its advanced safety features and high safety ratings from organizations like IIHS.
  • Affordability: Subaru offers a range of models at affordable prices, making it accessible to a wide range of consumers.
  • Style: Subaru’s distinctive design, with its boxy shape and unique features like the hood scoop, sets it apart from other cars on the road.

Why Are People Selling Their Subaru?

Despite its popularity, some people are selling their Subaru vehicles. The reasons for this can vary, but some common ones include:

  • Upgrading: Some Subaru owners may be selling their cars to upgrade to a newer model or a different brand.
  • Maintenance Costs: While Subaru cars are known for their reliability, they can still require expensive repairs and maintenance. Some owners may choose to sell their car to avoid these costs.
  • Changing Needs: A Subaru may no longer meet a person’s needs, such as if they move to an area without harsh winters or need a larger vehicle.

Also read: Why Acura is not Popular as Other Luxury Car Brands

Is Subaru More Popular Than Toyota?

Subaru has become increasingly popular over the years, but it still falls behind Toyota in terms of overall sales.

In 2020, Toyota sold over 2 million vehicles in the United States, while Subaru sold just over 600,000.

However, Subaru has a higher percentage of repeat customers, indicating that its loyal fanbase is strong.

Additionally, Subaru’s popularity has been steadily growing, with the brand seeing an increase in sales year after year.

One reason why Subaru may have a smaller overall market share compared to Toyota is its focus on producing niche vehicles, such as the Outback and Forester.

Which are popular among outdoor enthusiasts and families. Toyota, on the other hand, offers a wider range of vehicles, including trucks and luxury cars, which appeal to a broader audience.

However, Subaru’s popularity continues to grow, especially among younger generations who prioritize safety, reliability, and environmental responsibility in their purchasing decisions.

The brand’s commitment to these values, as well as its unique features and designs, set it apart from other car brands and make it a top choice for many drivers.

Why Are People So Loyal to Subaru?

Subaru has a fiercely loyal fanbase, with many owners becoming lifelong customers. There are several reasons for this loyalty:

  • Reliability: Subaru’s reputation for reliability and durability is a significant factor in its loyal fanbase. Many Subaru owners have had their cars for years and have experienced firsthand the brand’s commitment to quality.
  • Safety: Subaru’s advanced safety features and high safety ratings are another reason why people choose the brand. Owners feel confident and protected while driving a Subaru.
  • Community: Subaru owners often feel a sense of community and camaraderie with other Subaru drivers. The brand has a strong following among outdoor enthusiasts and families, and there are many Subaru clubs and events where owners can connect with other fans.
  • Environmental Responsibility: Subaru has a strong commitment to environmental responsibility, with a focus on reducing emissions and promoting sustainability. This aligns with the values of many Subaru owners who prioritize eco-friendliness in their purchasing decisions.

Also read: Why Does Ford Have a Bad Reputation?


In conclusion, Subaru’s rise to popularity can be attributed to its unique features, such as its all-wheel-drive system and Boxer engine, as well as its commitment to safety, reliability, affordability, and environmental responsibility.

While it may not have the same overall market share as Toyota, Subaru has a loyal fanbase and continues to gain popularity year after year.

Its distinctive design and features set it apart from other car brands, and its focus on producing niche vehicles has made it a top choice among outdoor enthusiasts and families.